Brand Identity Creation

TRAC Writing Fellows

About the Fellowship

TRAC stands for Technology, Research, and Communication. This writing fellowship at Lehigh University serves to help students across all disciplines effectively communicate through their writing and assignments. TRAC Fellows conference with approximately 15 students 2-3 times per semester in order to help the students communicate their

complex ideas and written work to an audience that may not be as knowledgable in the topic. Within in TRAC community, fellows are able to form close-knit relationships that are strengthened through full courses, community service, and field trips centered around the pillars of the program.

Main Logo

Secondary Logo

Colors

#162357
C:100 M:94 Y:34 K:29

Navy Blue

#FFFFFF
C:0 M:0 Y:0 K:0

White

#91BAD5
C:46 M:13 Y:7 K:0

Sky Blue

Yellow

#FFE41E
C:1 M:6 Y:100 K:0

#C94D68
C:10 M:89 Y:44 K:0

Dusty Red

Coral

#E88D6C
C:0 M:58 Y:62 K:0

Typography

Spacing

The primary version of the TRAC logo requires one fountain pen width of space in each direction as pictured. The secondary version requires one width of the “T” of space in each direction as pictured.

Doodled Assets

Process

The only visual identity that the TRAC program had prior to fall of 2025 was the “TRAC only” variation of the logo. The rest of the branding was built off of this and the navy blue TRAC hoodie that has been traditionally awarded to Veteran Fellows for years. I worked with the hex code of the navy blue fabric and built a secondary color palette to support it. I focused on choosing colors that had the same vibrant, inclusive, reflective nature of the program. I then focused on finding clean, modern typography that would be usable across multiple softwares.

To create the various logos, I began by tracing the original “TRAC only” logo to create a higher resolution file. By including other language from the program, I was able to create multiple logos for different uses. The logos were then used in the design of the slide template, google form headers, program flyers, signage, and more. Since the creation of the brand guideline sheet, other members of the program have also been able to adapt our visual identity for their own use, creating projects that are immediately recognized as part of TRAC.